ABOUT POSAN

POSAN

— Forged in Fire. Refined by Obsession.

The uncommon journey of a brand that doesn’t want to be one.

Most brands begin with a business plan. POSAN began with a problem.

"People have the opportunity to be successful at anytime and anywhere."

                                                                                                                 ——William Huang

 

In 2014, William Huang — a young watchmaker working in the shadows of big Swiss names — found himself trapped in repetition. The same brushed steel. The same circular dials. The same safe choices passed off as heritage.

But William wasn’t wired for safety. He wanted to burn steel, fold titanium, play with fire, risk failure.
So, he walked away — from comfort, from clients, from convention — to build something that made no promises but demanded everything: POSAN.

Materials with Memory. Metals with Will.

While others chased polish and perfection, William turned to chaos — to the uncooperative beauty of Titanium Damascus. A material forged from heat, hammer, and pressure — each fold a memory, each anodized shimmer an accident of electricity.

No two Timascus patterns are alike. No two POSAN watches or rings are either.
In a world obsessed with uniformity, POSAN made individuality its raw material.

Then came more madness: Superconductors, Zirconium Damascus, carbon fiber, burned bronze — each more difficult, more obscure, more alive than the last. And through it all, William’s team didn’t just design around these materials — they let the materials lead.

Watches, Yes. But More Than Time.

POSAN started with watches, yes — brutal, elemental, titanium-born machines. But it didn’t stop there.
Soon came rings, necklaces, belt buckles, and more. Every piece told the same story: sculpture first, time second.

From the curvature of a ring to the depth of a dial, POSAN designs aren’t about trends or lifestyle. They’re about resonance.
Things that feel made. That look like nothing else. That refuse to be background.

Why You Rarely See Us

In the time it takes some brands to release ten watches, POSAN may release one.
That’s not slowness — that’s resistance. Resistance to haste. To hype. To compromise.

Some prototypes stay in the vault for years. Others are killed after a single test. But the ones that survive?
They don’t just pass inspection — they pass into legacy.
Because we believe the rarest thing in modern design isn’t innovation —
…it’s restraint.

 

This Is Not For Everyone

POSAN doesn’t do collections. Doesn’t do annual drops. Doesn’t do easy.
But if you’ve ever looked at something mass-produced and felt nothing —
If you crave material with character, objects with defiance, pieces that tell you they weren’t easy to make —
Then maybe you’ve been looking for us.

You just didn’t know the name.